Internship Marketing

The BU Nutrition is a large business unit within Trivium with a total turnover about 350 Mio EUR, 750 employees and 5 plants (3 in NL, 1 in DK, 1 in GE). We serve clients across Europe and serve multiple global multi-nationals/regional leaders in the market. The company enjoys long standing relationships with most of its customers, built on a foundation of world class quality and service. With plenty of growth opportunities with existing and new customers, the BU Nutrition is posed to be an exciting business for the years to come. BU Nutrition is focusing on multiple Market Segments for Metal Packaging, each having its own challenges:

1. IMF (Infant Milk Formula)
2. Coffee
3. Wet Dairy (Condensed Milk)
4. Elderly Nutrition
5. OTC Pharma

All customers in IMF do face a decline in their business which is mainly driven by the decline in the Chinese IMF market due to:

1. Declining birth-rate.
2. Active promotion of Natural breast feed for the first six months of a new-born.
3. New regulatory making it harder for non-Chinese Brands to enter the market.
4. An active government policy to grow the domestic IMF Brands at the cost of imported Brands.

Implication of these current dynamics are that customers face over-capacity on their IMF production locations and are looking for alternative Market Segments to enter, like Elderly Nutrition. 

Scope of the assignment
The scope of the assignment will focus on the Adjacencies for the BU Nutrition. Assignment for the upcoming 6 months is the following:

1. Develop insights in the current Nutrition portfolio.
a. What packaging formats do we have in the portfolio?
b. What are the Strengths and Weaknesses of this portfolio?

2. Explore opportunities outside the current segments Nutrition is serving (IMF, Coffee, Wet Dairy).
a. Which Nutrition other segments in Retail are interesting for Trivium Packaging?
b. Which Packaging formats Trivium Nutrition has in portfolio are addressing the needs of these segments?
c. What is the potential size of these market segments?

3. Gather Consumer Insights.
a. What is the preferred packaging format in these selected segments?
b. What is consumers perception of Metal packaging linked to Sustainability?
c. …etc..

Tasks are (but not limited to)
• Gathering information about Trivium’s current Nutrition product portfolio.
• Get insights in Main Trends in potential new Segments and Market(s).
• Align with Strategy team, Sales managers, Technical Account managers and customers to gather the required information.
• Visit a Trivium production facilities (Hoogeveen).

Deliverables
1. To deliver full Insights in opportunities outside the current served Nutrition Markets.
2. Create a clear Value Proposition for Trivium to enable a successful entrance into these segments.
3. Develop a Route to Market (Sales channels) for these segments.

BRINGING YOUR TRUE SELF TO WORK

To reach our goals, we know we need colleagues at all levels who are truly diverse in every way. That’s why we are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. Our customers come from a wide range of backgrounds, and so do our people and It’s business critical for us to ensure all our people have what they need to perform at their best and can be their true selves at work.